Sometime’s it’s a little tough to round up what exactly your business or product provides in 140 characters or less, leave it to the job of explainer videos.
Using short form live action or graphical animating video can often be the most direct and playful way to communicate to your visitors exactly what it is your business does. If you have a project you’d like a quote on wing an email over to firstname.lastname@example.org
Explainer videos or video infographics can be crafted to work directly with statistical data creating a more robust way to present typically dry stats or used as an energetic device to push your marketing message closer to your customers.
Often involving elements of 3D, 2D, vector and/or hand drawn illustration, the animated side of explainer videos can perfectly adopt whatever brand style your business owns. Or if you’re feeling more adventurous can be scripted as a creative storytelling device, doubling up as an online advertisement.
A good place for these videos is typically on the front page of your website because no one wants to sit through paragraphs of text or have to click around your site for ages. Just present the details in a straight forward, upfront and honestly.
Helping Shell explain the benefits of natural gas as an alternative to hard carbon fossil fuels, creating product launch videos for Microsoft, and demonstrating healthcare marketplace potentials for Alumnaid; our explainer videos have run the gamut of industries.
With additional past explainer video clients have being Bombay Sapphire, Plarium Games, Odeon, Bacardi, Corona and Wired have a look and see if this format is right for your business.