Video Infographics and Explainer Videos – Our Process
Infographics lend themselves perfectly to figures, graphs and facts and can be used to help your brand explain complex products, services, data or innovative ideas. Turning these static animations into video means you can evolve your text, pictures and charts into a creative, flowing story – transforming your research and hard work into an eye-catching, interesting piece of media.
Firstly, we at Toast Digital will sit down with you and listen to what you want from your video infographic – is it a marketing tool? Does your company need a ‘how to’ video? Basically, what does the video need to do, who will be watching it, and what is the key message.
Its important to us that we understand your ideas and can relay them properly – so we’ll also pin down animation styles you like, whether you want 2D or 3D, and discuss the options of a voice over and music – giving you plenty of recommendations and choice.
At this point we’ll also agree a budget with you that we’ll work to. We’ll give you a detailed budget breakdown so you know where your time and money are being spent, and a schedule for delivery and feedback along the way.
Then we’ll present you with our design ideas. Often these will be static infographics at this stage but for some projects we will create a motion test to show how your Video Infographic will look.
Once you’ve come up with a script or structure for your infographic, we’ll sign it off to our team of animators who’ll get on with the ‘build’, and once they’re done working their magic – you’ll have your final film.